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| ropercenter.uconn.edu/ Dats sets include the Japanese Data Archive and Latin American Survey Data Bank. Set of resources held by the Roper Center, including public opinion surveys, polls and data banks. | |
| journals.uchicago.edu/JCR/ Only tables of contents are available online. Empirical, theoretical, and methodological articles spanning fields such as psychology, marketing, sociology, economics, and anthropology are featured in this interdisciplinary quarterly. | ||
| utexas.edu/world/lecture/mkt/ Set of annotated links to online courses, assignments, course descriptions, tutorials and other materials used in the teaching of marketing. | ||
| irss.unc.edu/data_archive/ IRSS maintains one of the oldest and largest archives of machine-readable data in the US, and provides access to data from several US national surveys. | ||
| sosig.ac.uk/roads/subject-listing/World/market.html Set of links to selected, evaluated and annotated Internet resources relevant to market research. | ||
| sinatra2.mintel.com/sinatra/mintel/d/f/home? Includes an index of reports and some contents. Company claiming to be the UK's leading source of consumer related marketing intelligence information. | ||
| mori.com/ One of MORI's key objectives is to enrich the knowledge and understanding of research in the wider community. It offers online examples of some recently released surveys including the most recent MORI is the largest independent research agency in the UK. | ||
| foodchannel.com/ Links to information on food trends, sales trends, industry statistics, shopping, consumer behaviour related to food and cooking equipment. | ||
| wackyuses.com/ This resource discloses alternative uses for popular brand name products, and the history and facts behind such products. Applications suggested include using hair conditioner to soften feet, Coca-Cola to clean a toilet, chalk to prevent an ant invasion, | ||
| journals.uchicago.edu/POQ/ Tables of contents only. Includes survey validity, questionnaire construction, interviewing and interviewers, sampling strategy, mode of administration, and analytic approaches. | ||
| adweb.co.uk/reportindex.html Free access to a small percentage of all JICREG (Joint Industry Committee for Readership Research) data, comprising audience figures for regional newspapers. | ||
| gallup.com/poll/faq.asp Addresses topics such as selection of a random sample, required sample size, conduct of interviews, and interpretation of results. Although the focus Answers commonly asked questions about the operation of public opinion polls by the Gallup organisation. | ||
| which.net/ Includes sample resources accessible to non-subscribers. Online service offering consumer information and reports. | ||
| marketing.haynet.com/ Online version of the journal 'Marketing', listings of useful marketing sites on the Internet, job vacancies in marketing, top stories from the current week's magazine in electronic form, including a weekly consumer survey of UK commercials and informati | ||
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